Clean River Partners releases findings from its survey of consumer preferences for Kernza

With the University of Minnesota – Applied Economics Department and the University of Minnesota Extension – Southeast Regional Sustainable Development Partnerships, we recently completed a study assessing consumer preferences for Kernza food products. Kernza is gaining in popularity, however, it is entering a competitive market. Our study found that consumers are willing to pay up to $2.10 more for a 14 ounce package of Kernza pancake and waffle mix compared to a whole grain counterpart. Taste, packaging, convenience, and emphasis on Kernza’s environmental benefits all make a difference! The first commercially available perennial grain, Kernza protects drinking water from nitrate contamination and builds soil health because it requires less fertilizers, irrigation and tilling compared to annual crops. Read the summary:

Published by Felicia Hokenstad

Communications Coordinator

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